Enabling Advertisers to Run MMS Competitions
Press release, 14 July 2005
Guardian Unlimited now offer a service that easily allows their readers to send in pictures from their phones or by email. The pictures can then be viewed online in a microsite format. The technology allows The Guardian to run photo based competitions or to ask readers to submit pictures as reporters might.
Sony Ericsson is sponsoring the first competition which runs for ten weeks. Readers are asked to send in images that “capture the summer”, and in return receive a chance to win prizes. The Guardian Unlimited's professional photographers will critique the top three photos.
The service is provided by Picmore, with technology from Spiral Arm. It allows readers to send in their picture messages from mobile phones or by email. Guardian staff can then view and manage the images from a web site, and select which ones automatically appear on a public microsite. Robin Brownsell, from Picmore, reports that over the past year every national newspaper bar the Telegraph has used the technology to allow their readers to send in mobile phone images.
The Picmore service is available for use by any publisher at http://www.picmore.com/.
Notes:
- Spiral Arm (www.spiralarm.com) is a Brighton based software company, specializing in advanced software applications.
- Youview (www.youview.co.uk) is an infoimaging company based in Hove providing software as service solutions delivering fast, easy to use and economic online imaging to businesses of all sizes.
- Picmore (www.picmore.com) is a picture management product for the publishing industry.
- For advertising opportunities, see the Guardian Unlimited Advertising web site.
- Need contact details?
Images
The image below show the title screen of the promotion.
The next image is of a gallery view of images submitted to the competition.
